14th December 2016

P.E Nation teams up with Ella Baché for Summer

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Ella Baché has teamed up with P.E Nation to create a high summer campaign, celebrating the launch of self-tanning lotion, Great Bronze via The ARC Factory. The collaboration is a first for super skincare brand, Ella Baché and anchors around the launch of Great Bronze and the Our Sport collection from Pip and co-founder, Claire Tregoning, Aussie activewear label, P.E Nation.

“Living a healthy, active life is part of the P.E. Nation DNA, and when you look good, you feel good. That goes from your activewear to what you put on your skin. Ella Baché is a heritage skin and sun care brand and when the opportunity to work with them was presented to us, it made sense for us as an outdoor, active brand, to jump right in,” says P.E Nation’s Pip Edwards.

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At the heart of this collaboration is Great Bronze, a now called game-changing self-tanner that provides a natural, golden tan without the sun. Tinted for an immediate sun-kissed effect, the tan gradually develops a streak- free tan after 1-2 hours and continues to develop into a deeper prolonged tan over time; whilst the Our Sport collection features P.E’s signature strong colour block sports aesthetic and extends into the swim category, “Swim is a natural part of an active lifestyle so it made perfect sense to add it to our offering. The Australian beach culture and aesthetic is inherent to the P.E vibe and our pieces are sporty and sexy. They can be worn for activities like swimming, surfing, stand-up paddle boarding or they can be worn for a day by the pool. We design multi-purpose pieces for every part of an active woman’s day so our products always have a true level of functionality about them – whilst still being super stylish with elements of street.”

Find Ella Baché Great Bronze at ellabache.com.au and P.E Nation at pe-nation.com.

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