Apple knows that to appeal to its luxury market they have to guarantee style along with their wearable tech, that is where the second series of Apple Watch Hermès bands come in. There is not a lot that matches Hermès leather, and Apple knows this quite well.

The new bands come in both double tour ($749) and single tour ($499) styles, and are now available in bright blue and citrus tones such as Bleu Zéphyr Epsom, Lime Epsom and Colvert Swift. In addition, a double buckle cuff ($1069) in the classic Fauve Barenia shade also features in the new collection. Made to handpick.

That is not all though, the technology company has also released the second series of Apple Watch Nike Sport bands, available in both Anthracite (black, $79) and Pure Platinum (white, $79).

Both collections are now available to order on apple.com/au, and will be available to purchase at select Apple stores in late March.