Influenced by the film masterpiece “Breakfast at Tiffany’s”, most urban women dream about the moment when they will set foot inside this shop or be surprised with the famous bleu-ciel box. We should say rather, the “Tiffany blue” colour box as the Tiffany & Co. brand has registered the colour as its trademark.

With its doors opened in New York in 1837 by Charles Lewis Tiffany, Tiffany and Co. had by 2009 more than 9000 employees, with profits in excess of 220 million dollars. With shops in the most prestigious cities all over the world, and a centuries-old dedication to creating excellence, it is only natural for people to become mesmerized by these truly regal pieces of jewellery.

Over the years we have plenty of references to the Tiffany & Co. brand, probably the most famous are Marilyn Monroe’s song “Diamonds are a girl’s best friend” and James Bond movie “Diamonds are forever”.

As a symbol of romanticism, quality, style and luxury, Tiffany & Co. started with unique products, evolving to design complete collections.

The luxurious jewellery from the new collection of Tiffany & Co. are presented this year by two famous Actresses: Lupita Nyong’o and Elle Fanning. “Some style is legendary” is the logo for the new Tiffany and Co. collection. Traditionally, the famous brand has engaged only professional models for their campaigns. Changing the tradition, with these new representatives of the brand, certainly exhibits the 180 year old brand interest in new approaches to fashion.

With no less than two centuries of creating amazing jewellery items under their belt, Tiffany & Co., is a highly respected brand, with loyal devotees, always waiting with great anticipation to cast an adoring eye the newest pieces. The new collection has been stylized by Grace Coddington and photographed by David Sims.

This collection not only features the most iconic jewellery designs but is also a celebration of the woman wearing them. Rich legacy, timelessness and effortless sophistication, all under the same logo of Tiffany & Co in the “Some style is legendary” collection.

Each model has a white – black frame on the Tiffany blue background. Each image is simple and beautiful, accentuating the excellence of each item of jewellery. The model and actress Lupita Nyong’o is wearing two Tiffany T rings which sparkle on her hand. Elle Fanning is wearing a Tiffany Victoria necklace as well as a Tiffany Keys necklace, both exquisite luxury items. Each piece of jewellery in the collection is representative of, and completes the charming beauty of each woman.

Tiffany & Co. are again putting on a show to delight the senses. The advertising campaign for this collection is interesting to say in the least, and the jewellery items, as always, are superbly designed and crafted. As the truly legendary brand that it is, Tiffany & Co. has graced its fans with yet another stunning collection.

Images-Tiffany & Co.