12th April 2017

Jason Wu Teams Up with Local Artist

Aussie artist Dina Broadhurst has been chosen for what marks the latest collaboration with Jason Wu, all in celebration of the launch of Grey by Jason Wu in Australia.

The artist has been commissioned with four unique pieces for the sub-label’s spring ‘17 campaign.

“I am a fan of Dina’s work; she has a very unique way of creating her own perspective on photography,” Wu says of the artist.

Grey, a relatively new brand, as it was launched last year as a more laid-back alternative to Wu’s mainline is believed to be a success in Australia due to the casual approach to style of the fashion environment

“I was inspired by the off-duty wardrobe of my closest friends. It is my goal to dress every aspect of a woman’s life and I feel that Grey captures a certain modern, yet relaxed, sophistication. Grey also gives me the opportunity to be creative, collaborate with different artistic forces and express a more personal side of myself,” he says. “The best part about Australia is the relaxed yet sophisticated sensibility; I think Grey definitely speaks to that fashion environment.” he added.

Sounds like a line with a very defined concept and DNA, we can’t wait to see the new campaign and how the pieces fit the market down under.

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