Following its recent appointment of Net-a-Porter founder, Natalie Massenet to be part of the directors table, the London based e-commerce has announced two game-changing innovations in the world of online retail. They have recently partnered with Gucci wherein shoppers in 10 major cities: London, New York, Dubai, Madrid, Miami, Milan, Paris, Sao Paulo, Tokyo and Los Angeles (no Australian cities have been announced as of yet) can order from a range of Gucci ready-to-wear items and accessories and have it delivered store to door within 90 minutes of the time you place the order, using the Farfetch website and app.

See model Laura Love, fashion editor Tamu McPherson and actress Yuko Araki solve their fashion emergencies using F90 – the name given to the service.

The second announcement comes along more tech orientated, Farfetch took its first steps into the future of retail experience, to unveil Farfetch’s ‘Store of the Future’, an augmented retail solution linking “the online and offline worlds, using data to enhance the retail experience,” explained founder José Neves.

The spaces, launching in Browns in London and the flagship Thom Browne store in New York will utilise new technology such as WR, emotion-scanning software and innovative payment options, using technology to enhance the experience of shopping in a bricks-and-mortar store. Customers will be able to ‘log in’ with a universal profile, alerting sales associates that a connected customer has arrived in store. The associate will then be able to access insights into the customers shopping behaviour to offer a tailored, high end level of service.