Apple Recruits Builders to Sell iHomes
In a darkened master bedroom, David Kaiserman stood in shirt sleeves next to a turned-down king bed. “Good morning, Siri,” he said to the iPad in his hand, and the lights went on while the blackout shades retracted. “Your home is ready to rise and shine,” the virtual assistant replied. Inside this four-bedroom stucco house in Alameda, California, Kaiserman, president of the technology division at construction company Lennar, was pitching a vision of a home controlled via iPhone or iPad. Tap your phone, and AC/DC’s “Back in Black” blasts. Tap again, and the bath runs at a blissful 38 degrees. Sweet, … Continue reading Apple Recruits Builders to Sell iHomes
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